Lily Elsie in a Lucile designed costume, The Merry Widow.
“…The triumph of the Merry Widow was also a personal triumph for me, for of all the plays I dressed, and there were many, it was my favourite. ‘The Merry Widow Hat,’ which I designed for Lily Elsie, brought in a fashion which carried the name of “Lucile,” its creator, all of Europe and the States. Every woman who wanted to be in the swim had to have a ‘Merry Widow Hat’, and we made thousands of pounds through the craze, which lasted longer than most fashion crazes, for the charm of the play kept it alive.”
“From that day I designed all her [Elsie’s] clothes both for the stage and in private life and some of my most successful models were created for her, for once she had ‘found herself’ she wore them so charmingly that every woman who saw them wanted to have them copied…”
- Lucy Duff-Gordon, Discretions and Indiscretions